Intelligent lead scoring for WordPress. Automatically score, classify, and prioritize every form submission so your sales team focuses on prospects ready to buy.
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Your sales team is drowning in form submissions. Most are junk. The hot ones get buried. Sound familiar?
The majority of form submissions are low quality, spam, or irrelevant inquiries that waste your time.
Teams spend over 16 hours per month manually reviewing and sorting form submissions.
Lead scoring solutions from HubSpot, Marketo, or MadKudu cost $2,000 to $8,000 per month.
Powerful features, simple setup. Start scoring leads in under 5 minutes.
Every submission gets a score from 1-100 based on intent, fit, quality, and engagement signals.
Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms.
Leads automatically classified as Hot, Warm, Neutral, Cool, or Cold with clear action recommendations.
Scoring improves over time as you mark leads as converted. The system learns what a good lead looks like for your business.
Get email alerts when hot leads come in. Never miss a high-value prospect again.
Connect to Zapier, Make, or any webhook URL. Export leads to CSV for your CRM.
No complex setup. No external dashboards. Everything lives inside your WordPress admin.
Search "SmartLead WP" in your WordPress dashboard and click Install. One-click activation.
Tell the plugin about your business context, select which forms to score, and set notification preferences.
Every new form submission is automatically scored. View your priority inbox and focus on leads that matter.
Every lead is evaluated across four dimensions, weighted by importance. The result is a single score from 1-100.
Urgency, timeline, budget mentions, specific questions
Company size, industry match, job title, geography
Business email domain, form completeness, professionalism
Detail in responses, questions asked, time invested
SmartLead WP lives right inside your WordPress admin. No external dashboards to manage.
Start free. Upgrade when you're ready. One recovered lead pays for an entire year.
Free forever
14-day money-back guarantee
14-day money-back guarantee
SmartLead WP includes a local scoring engine that evaluates every form submission across four dimensions: Intent (40%), Fit (30%), Quality (20%), and Engagement (10%). For deeper analysis, you can opt in to AI-powered scoring via the Claude API. Data is sent securely over HTTPS to our scoring service. AI scoring is always opt-in — you control which forms are scored.
By default, all scoring happens locally in your WordPress database. When you enable AI scoring, form data is sent over HTTPS to our secure Cloudflare Worker proxy, which forwards it to the Anthropic Claude API for analysis. No data is permanently stored outside your WordPress site. The plugin also communicates with Freemius for license validation and updates.
SmartLead WP works with all major WordPress form plugins: WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms. All integrations are available on both the free and pro plans.
Scoring accuracy depends on your business context configuration and improves over time. When you mark leads as converted in the plugin, the learning system uses that data to improve future scoring. The more conversion data you provide, the better the scores become for your specific business.
Yes! Navigate to SmartLead WP > Import Data in your WordPress admin. Select the form plugin and form you want to import from, and historical entries will be scored automatically. This is a great way to build up your learning data from day one.
The free tier includes 15 scored leads per month. When you reach the limit, new form submissions are still captured but won't be scored until the next month or until you upgrade to Pro for unlimited scoring.
Yes. SmartLead WP includes built-in WordPress privacy exporters and erasers, so user data requests are handled through the standard WordPress privacy tools. All lead data is stored in your own database. AI scoring is opt-in, and you control which forms send data externally. We recommend adding our suggested privacy policy text to your site's privacy page.
Yes! Pro and Agency plans include webhook support. You can send scored leads to Zapier, Make (Integromat), n8n, or any custom webhook URL. This lets you connect to virtually any CRM, email platform, or business tool. You can also export all leads to CSV at any time.
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