WordPress Plugin

Turn Form Submissions Into Qualified Leads

Intelligent lead scoring for WordPress. Automatically score, classify, and prioritize every form submission so your sales team focuses on prospects ready to buy.

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WPForms Gravity Forms Contact Form 7 Fluent Forms Formidable
Lead Score Hot Lead
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Hot
Intent
Fit
Quality
Engagement
New Hot Lead detected!

Stop Wasting Time on Bad Leads

Your sales team is drowning in form submissions. Most are junk. The hot ones get buried. Sound familiar?

80%
Unqualified Leads

The majority of form submissions are low quality, spam, or irrelevant inquiries that waste your time.

16+
Hours Wasted Monthly

Teams spend over 16 hours per month manually reviewing and sorting form submissions.

$2K+
Enterprise Tools Cost

Lead scoring solutions from HubSpot, Marketo, or MadKudu cost $2,000 to $8,000 per month.

Everything You Need to Qualify Leads

Powerful features, simple setup. Start scoring leads in under 5 minutes.

Smart Lead Scoring

Every submission gets a score from 1-100 based on intent, fit, quality, and engagement signals.

Multi-Form Support

Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms.

Smart Classification

Leads automatically classified as Hot, Warm, Neutral, Cool, or Cold with clear action recommendations.

Learning System

Scoring improves over time as you mark leads as converted. The system learns what a good lead looks like for your business.

Instant Notifications

Get email alerts when hot leads come in. Never miss a high-value prospect again.

Webhooks & Export

Connect to Zapier, Make, or any webhook URL. Export leads to CSV for your CRM.

Up and Running in 5 Minutes

No complex setup. No external dashboards. Everything lives inside your WordPress admin.

1

Install the Plugin

Search "SmartLead WP" in your WordPress dashboard and click Install. One-click activation.

2

Configure Your Business

Tell the plugin about your business context, select which forms to score, and set notification preferences.

3

Score & Prioritize

Every new form submission is automatically scored. View your priority inbox and focus on leads that matter.

How Scoring Works

Every lead is evaluated across four dimensions, weighted by importance. The result is a single score from 1-100.

Intent 40%

Urgency, timeline, budget mentions, specific questions

Fit 30%

Company size, industry match, job title, geography

Quality 20%

Business email domain, form completeness, professionalism

Engagement 10%

Detail in responses, questions asked, time invested

Score Classifications

80-100
Hot
Contact immediately
60-79
Warm
Follow up within 24 hours
40-59
Neutral
Standard follow-up
20-39
Cool
Nurture sequence
1-19
Cold
Archive or discard

See It in Action

SmartLead WP lives right inside your WordPress admin. No external dashboards to manage.

SmartLead WP — All Leads View
SmartLead WP — Dashboard
SmartLead WP — Conversion Analytics
SmartLead WP — Settings
SmartLead WP — Import Data

Simple, Transparent Pricing

Start free. Upgrade when you're ready. One recovered lead pays for an entire year.

Free
$0

Free forever

  • 15 leads per month
  • All form integrations
  • Basic email notifications
  • Dashboard analytics
Join Waitlist
Most Popular
Pro
$149 /year

14-day money-back guarantee

  • Unlimited leads per month
  • All form integrations
  • Webhook integrations (Zapier, Make)
  • CSV export
  • Priority email support
Join Waitlist
Agency
$299 /year

14-day money-back guarantee

  • Everything in Pro
  • 10-site multi-license
  • White-label branding
  • Full REST API access
  • 24-hour priority support
Join Waitlist

Frequently Asked Questions

SmartLead WP includes a local scoring engine that evaluates every form submission across four dimensions: Intent (40%), Fit (30%), Quality (20%), and Engagement (10%). For deeper analysis, you can opt in to AI-powered scoring via the Claude API. Data is sent securely over HTTPS to our scoring service. AI scoring is always opt-in — you control which forms are scored.

By default, all scoring happens locally in your WordPress database. When you enable AI scoring, form data is sent over HTTPS to our secure Cloudflare Worker proxy, which forwards it to the Anthropic Claude API for analysis. No data is permanently stored outside your WordPress site. The plugin also communicates with Freemius for license validation and updates.

SmartLead WP works with all major WordPress form plugins: WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms. All integrations are available on both the free and pro plans.

Scoring accuracy depends on your business context configuration and improves over time. When you mark leads as converted in the plugin, the learning system uses that data to improve future scoring. The more conversion data you provide, the better the scores become for your specific business.

Yes! Navigate to SmartLead WP > Import Data in your WordPress admin. Select the form plugin and form you want to import from, and historical entries will be scored automatically. This is a great way to build up your learning data from day one.

The free tier includes 15 scored leads per month. When you reach the limit, new form submissions are still captured but won't be scored until the next month or until you upgrade to Pro for unlimited scoring.

Yes. SmartLead WP includes built-in WordPress privacy exporters and erasers, so user data requests are handled through the standard WordPress privacy tools. All lead data is stored in your own database. AI scoring is opt-in, and you control which forms send data externally. We recommend adding our suggested privacy policy text to your site's privacy page.

Yes! Pro and Agency plans include webhook support. You can send scored leads to Zapier, Make (Integromat), n8n, or any custom webhook URL. This lets you connect to virtually any CRM, email platform, or business tool. You can also export all leads to CSV at any time.

Ready to Stop Missing Hot Leads?

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